The customer
The Maison Valentino was founded in 1960 by Valentino Garavani and Giancarlo Giammetti, playing a major role in the luxury division through tradition and innovation, a necessary combination for a creative industry that generates the sense of beauty. Valentino’s fashion is displayed through the Haute Couture and Prêt-à-Porter lines for women and for men and through the Valentino Garavani accessories lines that include shoes, bags, small leather goods, eyewear, scarves, ties and fragrances. In 2016 Valentino nominated Pierpaolo Piccioli sole Creative Director of the Maison.
The request
To launch the first luxury Bitmoji fashion collection, the Maison Valentino needed ultra-realistic low poly 3D models to be worn by the digital avatars created by Snapchatters. Once the Snap tokens are redeemed, the must-have looks from Valentino Spring 2024 collections will be unlocked.
The solution
Some exclusive pieces we have modeled in 3D, hosted on Zakeke DAM, including a Crêpe Couture Dress, Embroidered Blazer, Valentino Garavani Alltime Bag, Denim Trousers, and Valentino Garavani Rockstud Pumps with Tonal Studs are available on Snapchat and can be unlocked by redeeming 80 to 1,100 Snap Tokens, depending on the item.
In December 2024, new styles will be added to the collection including Valentino Garavani Nite-Out Pumps, Valentino Garavani VLogo Bucket Hat, and more.
Benefits for the customer
let’s connect
Start your
digital metamorphosis now
FILL
THE FORM
let’s connect
Start your
digital metamorphosis now
FILL
THE FORM
