The customer
Santoni was born in 1975 as a family company, in the heart of the Marche footwear district, specializing in the production of luxury men and women shoes.The intuition of Andrea Santoni was industrializing the handcrafted process while keeping its core characteristics intact, combining tradition and innovation. Today, Giuseppe Santoni keeps his father’s artisan passion alive, incorporating it in his futuristic vision of turning the company into a Maison of Italian luxury.
The request
The customer needed a landing page to celebrate the launch of the Double Buckle Sneaker during the Fashion Week, in September 2022. The aim was to involve boutique’s customers in an immersive experience to interact with the shoe in 3D and in augmented reality, giving them the possibility to visualize the digital twin of the product in the surrounding space. This kind of experience was easily accessible by all the online users too, by scanning qr code from desktop or by clicking on the specific icon from mobile devices.
The solution
Starting from the physical sample, we realized 4 colour variations of the new collection of sneakers, paying particular attention to the output of leather and shades. Thanks to the expertise of our 3D team, we managed to enhance the iconic Santoni’s orange colour, with great satisfaction from the brand side. 3DSuite 3D Viewer was integrated into Salesforce Commerce Cloud via iframe. The project was online all along the shoe launch campaign.
Try the experience
with 3DSuite
Benefits for the customer
Considering the high level of craftsmanship and the excellent material quality which characterize Santoni shoes, it was fundamental to enhance the product, giving customers the possibility to visualize every detail. Thanks to 3D and augmented reality, the brand provided a fully immersive experience, both in boutique and online, with a significant increase in eCommerce conversion rate and an international amplification of the brand awareness.
let’s connect
Start your
digital metamorphosis now
FILL
THE FORM
let’s connect
Start your
digital metamorphosis now
FILL
THE FORM
