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Greats 3D Modeling & 3D Viewer for eCommerce

GREATS

3D Modeling & 3D Viewer for eCommerce

The customer

The sneaker brand GREATS debuted in 2014, firstly online and then with a flagship store in Soho, Manhattan. The aim was to create an artisanal, comfortable and eco-friendly shoe, which lasts over time. In 2019 it was acquired by Steve Madden, expanding its presence in the market of men and women footwear, designed for a young and metropolitan audience.

The request

GREATS’ customers usually buy online and, for this reason, the brand decided to offer an engaging and immersive experience in the eCommerce product page. Every user has the possibility to interact with the sneakers in 3D and in augmented reality, with a photorealistic output.

The solution

In order to meet customer requirements, we embedded 3DSuite 3D Viewer into Shopify, where the user can find a gif and a video of the product, in addition to standard 2D images. Every detail can be zoomed in and the sneaker can be rotated 480 degrees and visualized in AR. All the 3D models (20 SKUs) were generated through photogrammetry and without post-production by our Tech team, simply letting our proprietary algorithm automatically process the acquired pictures,with the purpose of decreasing lead time.

Try the experience

with 3DSuite

Benefits for the customer

Since the potential customers are young and very close to the digital world, the immersive experience provided in GREATS’ eCommerce thanks to 3DSuite 3D Viewer enabled the brand to significantly increase conversion rate and amount of time spent by the customer on the product page in 3D. The ultra-realistic output of the 3D models and the interactive experience in real time make customers feel more confident of what they are going to buy. Another considerable advantage for the brand is the reduction of product returns.

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Start your
digital metamorphosis 
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let’s connect

Start your
digital metamorphosis
 now

FILL

THE FORM