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DESIGKNIT

DESIGNKNIT

3D Configurator for eCommerce

The Customer

Designknit is a young and innovative made-to-order knitwear company 100% Made in Italy. The idea is to propose a personalized garment, combining model, yarn, fineness, colours and other details, starting from eco-friendly materials, following the ‘socketing’ method.

The Request

In order to improve customer experience in the eCommerce and drive more engagement, we were required to realize a 3D configurator for 9 different products (cardigan blazer, long and short sleeve turtleneck, sleeveless V-neck, long and short sleeve V-neck, sleeveless round-neck, long and sleeve round-neck), keeping specific aspects of the knitwear world into consideration, such as yarn and fineness, stitch, size, colour, accessories and eventual embroidery.

The Solution

In order to meet customer requirements, we embedded Zakeke 3D configurator, based on WebGL technology in WooCommerce. When landing on the page, the user can personalize each part, selecting the colour, the option embroidery, as well as writing a text on the collar label. Once the garment has been configured and visualized in real time, the order can be placed. During the generation of the 3D models for Designknit, we paid particular attention and took care of each detail, to provide a very faithful replica of the physical products expected by the customer. Given the “socketing” method, where weft and stitches are different from the ones of a shirt or a suit, the output of each fabric even on the same garment had to be enhanced (e.g. cashmere VS merino wool),. The same company owner, Paolo Facini, underlined the importance of “ensuring that the 3D modeling process did not jeopardize those differences and peculiarities” and felt impressed by our outcome.

Watch the experience

with 3D Configurator

Benefits for the customers

Speaking about a “tailor made” product, directly created by the user according to his taste, the 3D configurator must showcase all the possible details of the garment in an interactive and engag ing way, without undermining the ease of use. On the other hand, from the brand perspective, the most considerable advantages, in addition to the increase in eCommerce conversion rate, are the massive reduction of sample costs and the zeroing of unsold goods, given that the production is carried out only for confirmed orders. Moreover, CO2 emissions are reduced and the company’s internal processes become more efficient.

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