Exploring new perspectives: 3D and AR to innovate customer experience

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Immersive technologies have revolutionized the way consumers perceive and interact with products, resulting in a more engaging shopping experience and influencing decision making. All brands are readjusting their digital marketing strategies, introducing 3D and AR contents right from the launch of new collections.

Thanks to 3D modeling, you can create ultra-realistic renders and integrate them within your eCommerce, allowing users to interact with products in real time, visualizing every detail. Augmented Reality amplifies this type of experience and allows you to project virtual elements into your environment.

In our webinar we delved into how these technologies help increase dwell time on the product page, strengthen the bond between brand and customers, and gain a competitive advantage over competitors.

Whether you are a fashion brand executive, a marketing professional, or an enthusiast of digital transformation, do not miss the opportunity to discover how 3D and AR can innovate customer experience.