3D Advertising 3D and AR: ithe future of Display Advertising Increase conversions by creating...LEGGI TUTTO
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Emporio Armani is the casual and trendy collection of the Armani group. Created in 1981, its target is between 25 and 35 years old.
Launch of an “online exclusive” shoes collection with a new customer experience based on the visualization of the object in 3D and augmented reality.
Script integration of the Future Fashion 3D Viewer within the YNAP platform. The integration process took place very smoothly thanks to the available documentation and it allowed the management of a potentially unlimited number of shoes. The extreme flexibility of our 3D Viewer has allowed Emporio Armani to display the service via pop-up within each product page, with a personalized icon and the possibility of displaying the shoe in web AR. To increase user interaction, the brand presented the 3D shoe capsule through a dedicated web gallery, where 3D GIFs of the shoes were included in the product preview. Not having 3D models of low poly shoes, Emporio Armani has decided to entrust the 3D modeling of shoes to Future Fashion. Thanks to an optimized work pipeline, 85 different SKUs were created, making all the required 3D content (3D files, 3D gifs, 3D videos) available to the brand within our 3D Asset Management.
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Emporio Armani offered his customers a new shopping and interaction experience, giving them the possibility to view shoes in 3D and augmented reality. This increased the time spent on the website and the conversion rate of e-commerce. The ease of integration through the script allowed Emporio Armani to manage a substantial amount of SKUs according to the data flow already in place in the company information system. Finally, the integration with 3D Asset Management will allow the brand to be able to renew and update the collection in 3D every season in a short time.
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